Auto Dealership Marketing

We produce your monthly incentive creative and buy the broadcast, streaming, and outdoor media to move it.

Work done for dealerships and auto groups

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Our approach to Auto Dealership Marketing.

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Monthly incentive creative on schedule

Broadcast, streaming, and social creative produced every month against the current offer, with disclaimers built to OEM and co-op standards so approvals do not stall the launch.

Broadcast, streaming, and outdoor reach

Television, connected TV, and billboard placement negotiated directly across your markets, sized to your primary market area.

Inventory and walkaround video

Vehicle photography and walkaround video that improves your own listings and gives paid social something worth stopping for.

Service and parts campaigns

The fixed operations campaigns most dealers underfund: service specials, tire and seasonal campaigns, and retention messaging to your existing customer base.

Auto Dealership Marketing questions.

Can you handle OEM co-op compliance?

Yes. We build creative to the manufacturer standards from the start, including required disclaimers, logo usage, and tag treatments, and we provide the documentation packages co-op reimbursement requires.

How do dealerships market service and parts effectively?

Direct campaigns to your existing customer database, plus seasonal search and social aimed at maintenance intent. Fixed operations usually carries better margin than new car sales and typically gets a fraction of the marketing budget, which is where the easy gains are.

How can auto dealerships generate more leads online?

Dealerships can use paid advertising, social media, video, search marketing, and website content to promote inventory, offers, and service departments while reaching shoppers at different stages of the buying process.

What kind of social media content works for car dealerships?

Vehicle walkarounds, new arrivals, staff features, service tips, customer deliveries, dealership events, and short-form video can all help keep a dealership visible and give potential buyers more reasons to engage with the brand.

Can digital advertising help dealerships promote specific vehicles or offers?

Yes. Paid campaigns can be built around specific inventory, lease offers, financing promotions, service specials, or dealership events, with targeting and creative adjustment based on performance.

Where does Ryan Leckey Media work with dealerships and auto groups?

Nationwide. We are a full-service agency, so the same team handles the creative production and the media buying wherever you are. Call 570-291-7097 or email [email protected].

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