Billboard design, placement, and negotiation.
Stunning billboards on highways, backroads, and everywhere in between, from concept through fabrication, plus the placement strategy and rate negotiation that makes them work.
Seen by thousands of drivers,
every single day.
Creative design plus strategic negotiations to secure prime placements on major highways. Maximum visibility for the impressions you're paying for.
See how we run them
Our billboard work.
See all our billboard work
What our billboard service includes:
Creative billboard design
Six-words-or-less art direction that reads at 65mph. Bold typography, high-contrast color, single-glance message.
Strategic Placement
High-traffic corridors, daily impressions, audience overlap. Boards selected for your buyer.
Rate Negotiation
Volume buying and vendor relationships that drive your cost-per-impression down.
Multi-Market Campaigns
Regional or national flights. Boards coordinated across markets so the creative tells one story everywhere.
Digital + Static
Programmatic digital boards with day-parted creative, plus traditional static vinyl.
Reporting
Impressions, reach, demos, frequency. Proof your board worked.
Common questions, answered.
Does RLM design billboards?
Yes. RLM creates billboard advertising designed to communicate a clear message quickly. Our team can develop the concept, copy, photography, graphics, and overall visual direction for an outdoor advertising campaign.
What makes an effective billboard design?
Effective billboards typically use concise messaging, bold visuals, strong branding, and a clear focal point. Because drivers only have a few seconds to process the message, billboard creative should be simple, readable, and immediately understandable.
Can RLM help with both billboard design and placement?
Yes. RLM can help with the creative side of billboard advertising as well as media placement. This allows businesses to coordinate the message, design, location, and broader marketing strategy through one team.
Ready to grow
your business?
A discovery call is free. We'll tell you what we can do for you.